Google AdsUK Local Service Business
How Google Search Ads Cut Local Lead Cost by 49.7%
- Lower CPA
- 49.7%
- Higher CVR
- 97.7%
Google Search Ads Revenue Growth
Germany-based beauty and cosmetics eCommerce retailer
Google Search Ads management and PPC optimisation
A detailed PPC audit and focused Google Search optimisation helped a Germany-based beauty eCommerce retailer improve tracked revenue, ROAS, conversions and CPA.
The campaigns were already producing sales, but search intent, budget allocation, irrelevant traffic and CPA needed stronger control before the business increased spend.
We reviewed campaign and ad-group structure, keywords, search terms, negative-keyword opportunities, bidding, budgets, ads, devices and revenue performance. We then prioritised valuable intent, reduced weaker traffic, improved keyword control and reallocated budget using revenue and CPA data.
Tracked revenue increased from 17.8K EUR to 109K EUR. ROAS improved from 320% to 968%, conversions increased from 886 to 2,314, conversion rate rose from 6.67% to 11.43%, and CPA decreased from 6.26 EUR to 4.88 EUR.
The account produced more tracked revenue and conversions at a lower acquisition cost. Better use of existing budget came before simply spending more.
Original screenshots from this project. Business details are hidden. Click any image to view it larger.
We can review the search intent, wasted spend, tracking and conversion gaps limiting profitable growth.
Get My Free AuditHere are answers to the questions people ask us most. Can't find yours? Message us and we usually reply within an hour.
We review your campaigns, tracking or conversion journey, then show you the main issue limiting performance, its business impact and a practical next step.
Yes. Most clients start from $1,000 a month in ad spend. We will tell you honestly if your budget is too small.
A dedicated specialist from our team runs your account day to day, and Mahmudul oversees the strategy and reviews the results. You always have one point of contact, so you never have to chase anyone.
No. Work is month to month and you can cancel any time.
Always. Your accounts, campaigns and tracking stay yours, even if we stop working together.
Wasted spend usually drops in the first 2 weeks. Steady growth shows by month 2 or 3.
Clients in Bangladesh, the US, UK, Canada, Australia and Europe. Our team works across time zones.
Request a free audit or message us on WhatsApp. We confirm the audit is a good fit, share our findings or invite you to a review, then agree the next step with Mahmudul.
Yes. Our tracking specialist checks that every sale, lead and call is counted correctly, because good ads need good data.
Yes. We send clear, simple notes your developer can follow, or our own developer makes the changes for you.
With a team. Mahmudul leads a small group of specialists in ads, tracking, page design and website development. Each person works on what they know best, and Mahmudul checks the work before it reaches you. If someone is away, another team member covers for them, so your work never stops.
You get a simple monthly report showing what we spent, what we got back and what we will do next. Mahmudul reviews every report before it is sent.
