Google Ads and Tracking Audit

Bangladesh-based WordPress software business

Google Ads and Tracking Audit: 701 Clicks
Conversion TrackingGoogle Ads and conversion tracking audit

Google Ads and conversion tracking audit

Google Ads Reported 792 Conversions but No Reliable Purchase Signal

A Google Ads and conversion tracking audit uncovered page-view conversions, purchase-measurement gaps and campaign risks before more budget followed misleading data.

701
Clicks
792
Reported conversions
$342
Spend
$0.43
Reported CPA

The problem

Page views were being counted as conversions, while purchase tracking required stronger GTM trigger logic, GA4 configuration and eCommerce data. Broad match, keyword quality and trademark-policy issues added more risk.

What we did

We reviewed campaign goals, conversion actions, keyword match types, Quality Score, policy status, GTM tags and triggers, GA4 configuration and purchase-data requirements.

The outcome

The client received a prioritised implementation plan covering verified purchase measurement, campaign-goal correction, search-term control, policy compliance and relevance. The client later hired me for campaign and tracking work.

Why this matters

The audit prevented the business from trusting a low reported CPA that did not represent a confirmed purchase and created a clear order for correction.

Project evidence

Original screenshots from this project. Business details are hidden. Click any image to view it larger.

Google Ads and Tracking Audit — Real project evidence (evidence 1 of 13)
Real project evidence · 1 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 2 of 13)
Real project evidence · 2 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 3 of 13)
Real project evidence · 3 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 4 of 13)
Real project evidence · 4 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 5 of 13)
Real project evidence · 5 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 6 of 13)
Real project evidence · 6 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 7 of 13)
Real project evidence · 7 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 8 of 13)
Real project evidence · 8 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 9 of 13)
Real project evidence · 9 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 10 of 13)
Real project evidence · 10 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 11 of 13)
Real project evidence · 11 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 12 of 13)
Real project evidence · 12 of 13Original Google Ads screenshot supplied for this project
Google Ads and Tracking Audit — Real project evidence (evidence 13 of 13)
Real project evidence · 13 of 13Original Google Ads screenshot supplied for this project

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FAQs

CommonQuestions

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Mahmudul Hossain
Still have a question?
Talk to us directly. You speak with Mahmudul and the team, never a chatbot or a pushy sales rep.

We review your campaigns, tracking or conversion journey, then show you the main issue limiting performance, its business impact and a practical next step.

Yes. Most clients start from $1,000 a month in ad spend. We will tell you honestly if your budget is too small.

A dedicated specialist from our team runs your account day to day, and Mahmudul oversees the strategy and reviews the results. You always have one point of contact, so you never have to chase anyone.

No. Work is month to month and you can cancel any time.

Always. Your accounts, campaigns and tracking stay yours, even if we stop working together.

Wasted spend usually drops in the first 2 weeks. Steady growth shows by month 2 or 3.

Clients in Bangladesh, the US, UK, Canada, Australia and Europe. Our team works across time zones.

Request a free audit or message us on WhatsApp. We confirm the audit is a good fit, share our findings or invite you to a review, then agree the next step with Mahmudul.

Yes. Our tracking specialist checks that every sale, lead and call is counted correctly, because good ads need good data.

Yes. We send clear, simple notes your developer can follow, or our own developer makes the changes for you.

With a team. Mahmudul leads a small group of specialists in ads, tracking, page design and website development. Each person works on what they know best, and Mahmudul checks the work before it reaches you. If someone is away, another team member covers for them, so your work never stops.

You get a simple monthly report showing what we spent, what we got back and what we will do next. Mahmudul reviews every report before it is sent.