Product Awareness Before the Sales Offer

Bangladesh-based WordPress software business

Product Awareness Before the Sales Offer: 1.746M Gross impressions
Google AdsProduct-awareness campaign strategy and management

Google Display and responsive Video Ads

How Google Ads Built Product Awareness Before the Sales Offer

We used Display and Video Ads to introduce a new product, explain its value and build measurable attention across 13 international markets before future promotions.

1.746M
Gross impressions
145,494
Video views
49.23%
View rate
52.64%
Full completion

The problem

The business needed prospective users to recognise and understand a new product before receiving a sales offer in a crowded WordPress market.

What we did

We built coordinated Display and multi-format Video campaigns, selected web-design and technology audiences, structured benefit-led messaging, configured view-based bidding and monitored delivery, retention and format performance.

The outcome

The campaigns generated 1.746M gross impressions on $318 media spend. Video generated 145,494 views at a 49.23% view rate, and 52.64% of measured plays reached full completion.

Why this matters

Display built product recognition while Video helped prospects spend more time understanding the message, creating a stronger foundation for future remarketing and offers.

Project evidence

Original screenshots from this project. Business details are hidden. Click any image to view it larger.

Product Awareness Before the Sales Offer — Real project evidence (evidence 1 of 3)
Real project evidence · 1 of 3Original Google Ads screenshot supplied for this project
Product Awareness Before the Sales Offer — Real project evidence (evidence 2 of 3)
Real project evidence · 2 of 3Original Google Ads screenshot supplied for this project
Product Awareness Before the Sales Offer — Real project evidence (evidence 3 of 3)
Real project evidence · 3 of 3Original Google Ads screenshot supplied for this project

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Talk to us directly. You speak with Mahmudul and the team, never a chatbot or a pushy sales rep.

We review your campaigns, tracking or conversion journey, then show you the main issue limiting performance, its business impact and a practical next step.

Yes. Most clients start from $1,000 a month in ad spend. We will tell you honestly if your budget is too small.

A dedicated specialist from our team runs your account day to day, and Mahmudul oversees the strategy and reviews the results. You always have one point of contact, so you never have to chase anyone.

No. Work is month to month and you can cancel any time.

Always. Your accounts, campaigns and tracking stay yours, even if we stop working together.

Wasted spend usually drops in the first 2 weeks. Steady growth shows by month 2 or 3.

Clients in Bangladesh, the US, UK, Canada, Australia and Europe. Our team works across time zones.

Request a free audit or message us on WhatsApp. We confirm the audit is a good fit, share our findings or invite you to a review, then agree the next step with Mahmudul.

Yes. Our tracking specialist checks that every sale, lead and call is counted correctly, because good ads need good data.

Yes. We send clear, simple notes your developer can follow, or our own developer makes the changes for you.

With a team. Mahmudul leads a small group of specialists in ads, tracking, page design and website development. Each person works on what they know best, and Mahmudul checks the work before it reaches you. If someone is away, another team member covers for them, so your work never stops.

You get a simple monthly report showing what we spent, what we got back and what we will do next. Mahmudul reviews every report before it is sent.