How a Product Focused PMax Campaign Generated 258K in Tracked Conversion Value
- Tracked value
- $258K
- ROAS
- 240.35%
PMax Efficiency Optimisation
USA-based appliance-filter eCommerce retailer

Performance Max management and optimisation
Campaign restructuring, stronger intent signals, better assets and daily optimisation improved PMax efficiency while tracked conversion value grew.
The campaign generated conversions, but 221.05% ROAS and $37.68 cost per conversion limited profitable scale. Search relevance, signals, assets and location efficiency needed closer control.
We reviewed campaign structure, search-term insights, high-intent search themes, audience signals, ad copy, assets, locations, negative keywords and creative quality. Daily monitoring connected each change to ROAS, conversion value, CPA and conversion-rate trends.
ROAS increased from 221.05% to 341.37%, CPA fell from $37.68 to $20.71 and conversion rate increased from 6.56% to 9.86%. The 49-day post-optimisation period recorded 1.63K conversions and $115K in tracked conversion value.
The campaign created more room to scale because acquisition efficiency improved alongside conversion value.
We can review the signals, tracking, relevance and conversion leaks limiting your campaign.
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We review your campaigns, tracking or conversion journey, then show you the main issue limiting performance, its business impact and a practical next step.
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Wasted spend usually drops in the first 2 weeks. Steady growth shows by month 2 or 3.
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Yes. We send clear, simple notes your developer can follow, or our own developer makes the changes for you.
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